Smart911 Strategic Engagement

This checklist provides you with 5 steps to ensure a successful launch and adoption of Smart911 in your community.

Step 1: Internal Education & Support

• Before your public launch, ensure your internal staff is aware of your new Smart911 system and have signed up. Internal education is a great way to test the registration process.
  • FAQ Videos
  • FAQ Sheet
• Gain support from safety agency partners to help you reach your community.

Step 2: Prepare Community Marketing

• By integrating our safety system into every aspect of our communication, including registration URLs, we reinforce our identity and build trust amongst the members of our community. Create a landing page to provide information about Smart911.
  • PRO TIP: have your IT department determine your top 3 high traffic URLs and include a Smart911 badge for each of those landing pages.
• Issue press release
  • Include quotes from public officials – Superintendent of Schools, Sheriff/Police Chief, Fire Chief, Director of EMS or 9-1-1 Director.

Step 3: Execute Public Launch

• Host a press conference (if applicable).
  • Smart911 Press Conference Speaking Points
  • Smart911 Use Cases
  • Smart911 Fact Sheet
• Engage Local Media – Media Relations Best Practice Guide
  • Local TV
  • Local Radio
  • Local Newspaper
  • Local Bloggers
• Advertise
  • Newsletters
  • Digital marketing
  • Billboards & buses
• Engage your community stakeholders; educate them and have them serve as ambassadors.
  • Smart911 Community Presentation
    • Community Based Organizations
    • Houses of Worship
    • Local Community Service Agencies
    • Homeowners Associations
    • Business Trade Groups
    • Local Schools and Board of Education (Public and Private)
    • Local Elected Officials (Mayor, Manager, City Council)
    • Citizen Police Academy
    • Community Emergency Response Team (CERT)
    • Social media influencers
• Attend community events and meetings with supporting assets.
  • Smart911 Flyers
  • Smart911 Trifold
  • Smart911 Postcards
  • Smart911 Business Cards
  • Smart911 Door Hanger
  • Retractable Banners

Step 4: Get Social

• Post to Social Media monthly
  • Best time to post on social media:
    • Facebook: 12 p.m., Monday – Wednesday
    • Twitter: 12 p.m., Monday – Wednesday
    • Instagram: 12 p.m., Monday – Friday
    • Linkedin: 7:45 a.m., 10:45 a.m.; 12:45 p.m.; 5:45 p.m.. Monday and Wednesday
  • Smart 911 Social Media Graphics
  • Smart911 Education Graphics

Step 5: Stay Consistent and Niche

• Identifying and reaching out to your community groups with specific needs is essential in driving adoption. Continue with your community engagement on an annual basis and make it niche to specific audiences.
  • Back to School Audience
  • Senior Community
  • Non-English Speaking
  • Medical Conditions
  • Domestic Violence
  • Pets
  • Severe Weather

Questions?

Nicole Bell
Community Engagement Manager
EMAIL: nicole.bell@motorolasolutions.com

Schedule a meeting: mycalendar